Associate Professor Dr. Pichaya Poonlarp and Assistant Professor Dr. Sorraya Khiewnavawongsa attended the SECRA WP4 Innovation and Enterprise Seminar “Developing a Business Model  Canvas” on March 10, 2023, hosted by University of Central Lancashire, United Kingdom.

The seminar focused on business model canvas, a tool to help understanding a business model in a straightforward and structured way.  The model outlines 9 segments: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners and Cost Structure.  The seminar also covered review case study examples for UK Agricultural businesses, applying the business canvas for business and allocating priorities and actions for operating a business successfully.